The news was a bit pedestrian until I read the following:
"IBM is dropping the 'Tivoli' name from the Identity and Access Management suite"Of course, I did a double-take. As an ex-Tivoli-ean who went around spruiking the virtues of TIM and TAM, I was taken aback. To quote the great John McEnroe:
"YOU. CANNOT. BE SERIOUS!"Years of goodwill (alright, and some bad when stuff didn't work the way we promised they would - but we always fixed it) and brand awareness thrown away. It also means people will no longer be able to deliver one of these Tim Tams to the customer as a joke instead of actual Identity & Access Management software.
IBM Identity Manager and IBM Access Manager just don't have the same ring. The resulting acronyms are harder to pronounce, and downright confusing, respectively. IIM and IAM. Go around talking about "IIM" and people will think you missed a word and uttered something random in place of said missing word. Either that or they'll ask if you have something stuck in your throat and whether you'd like some water. Talk about "IAM" and people in security will assume you are talking about "Identity & Access Management", not "IBM Access Manager", which only partially fulfils the "AM" part of the real IAM.
This "IIM" and "IAM" talk presents a decent enough segue to the fact that the acronym for IBM's new Security Systems division is "ISS", as opposed to Internet Security Systems (ISS), whom IBM acquired over 5 years ago and then re-branded IBM Internet Security Systems (IBM ISS). The old ISS (Internet Security Systems) technology is no doubt going to be rolled into the new ISS (IBM Security Systems) along with the IAM (Identity & Access Management, not IBM Access Manager) suite that is no longer Tivoli and the Q1 Labs technology.
At this point, you may want to take a break. Your brain must be hurting from that last paragraph...
And, we're back.
While we're on confusing branding, which IBM is no doubt very good at, I'll take this time to note something else IBM is also very good at: bad product names. IBM recently released an add-on to Tivoli, oops, I mean IBM Identity Manager, called Role and Policy Modeler (RaPM). Gees, IBM. Why didn't you just call it "Role and Policy Enforcement Modeler"? I'll leave it to the reader to work that acronym out.
So, IBM, seriously...WTF?
Alas, it is with some sadness that I must now bid adieu to "TIM TAM" and welcome, rather begrudgingly, "IIM IAM". I just said that out loud. Must. Wash. Mouth. Out.