The same company is behind both initiatives. I gave them a bit of a backhanded compliment remarking that I thought it was a good marketing campaign to sell their paper shredders. But the execution needs a little work and they need to pay attention to the finer details starting with:
- The URLs - the Australian site's URL is http://www.stopidtheft.com.au while the UK site is http://www.stop-idfraud.co.uk. No wonder I couldn't find the UK site when I first heard about the Australian one. Also, both campaigns officially use the term "Fraud". Why the heck does the Australian URL have "theft" in it? Fellowes need to hire some "consistency police". To that effect, I rescind my kudos to them for being educated enough to use the term "fraud" instead of "theft".
- Why does the UK get a "Prevention Week" while Australia gets an "Awareness Week"? Are they implying the UK have gone beyond awareness and need to think about prevention while Australia are behind the times?