From time to time, I've talked about this concept of our "Online Identity Brand". I've decided from this point on to write anything I have to say about this topic on a new blog:
How To Brand Your Name (http://howto.brandyour.name/)
Yes, I got the domain name too :-)
Head on over there and have a look if this topic interests you...subscribe to the feed if that's how you get your blogs and news.