- Executive Management Leadership
- Leadership Qualities
- Customer Service
- Key Technology Industry Leader
- Product Excellence
- Strategic Supplier
- Sales Experience
- Technology Vision Leadership
- Whether respondents were likely to buy from the vendors within a year
Survey participants were gathered from a combination of NetworkWorld subscribers who are also decision makers within their respective organisations and Sage Research's Technology Panel members. The top 10 overall companies pretty much rated in the top 10 for each category. Overall standouts were:
- Cisco rated highly everywhere and rated highly on the "likely to buy" list.
- Microsoft doesn't rate in the top 5 anywhere except for being 2nd on the "strategic supplier" list and 1st in the "likely to buy" list!
- IBM rates top 3 almost everywhere EXCEPT on the "likely to buy" list. It is 5th here.
- Apple rates similarly to IBM and Cisco, BUT is NOT in the top 10 on the "likely to buy" list.
- Cisco is doing just fine.
- Microsoft have ruled our desktops for so long that our laziness and aversion to change have made us accept that even though we don't like them, at least we know that to shut down we have to click the "start" button and if anything stops working, just reboot.
- Are IBM too expensive for our tastes? Otherwise I don't know why it's not in the top 3 of the "likely to buy" list.
- Apple have GREAT marketing and design departments and their stuff is VERY cool...but would you use a frigging MacOS? How are we supposed to play games?!
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