- Enterprise Identity Management (e.g Provisioning, Access Controls, Authentication, Single Sign On)
- User Centric Identity (e.g. Microsoft CardSpace, OpenID, Sxip)
There's also quite a few sites out there that claim to help you manage your reputation. After all, your identity is directly related to what people think about you. It's not about who you think you are - it's about who other people think you are. This directly relates to trust and integrity of you as a person. The more respect you have (ie. the better your reputation), the more likely it is that people will listen to what you have to say (Side note: Google's famed "PageRank" algorithm is actually based on the "apparent reputation" of pages. The better a page's reputation, the higher it is on the list of search results). At this stage however, work around the "reputation area" is a little bit less focused on than identity and as a result it's a bit of a "wild wild west" when it comes to this topic. There has not been as much effort around consolidating and standardising the efforts being made around reputation. It's the typical cycle I suppose. Reputation is in the infant stages of development and everyone has their own way of trying to solve the issues. Heck, we're still trying to figure identity out. I'm sure this will eventually be done...once we sort out identity. This brings us to a rather interesting issue though. How do we control what people say about us? What if it's untrue? What if there's information out there in the great unwashed Internet that we don't want anyone to know about? How do we protect our "personal brand"?
With this in mind, it looks like the whole identity journey has a ways to go...even more than most originally thought:
- Step 1: Enterprise Identity Management - We're only starting to solve this one.
- Step 2: User Centric Identity - We're beginning to understand this, but we're a long way from solving it.
- Step 3: Reputation - There's a small percentage of disconnected companies and entities trying to think about this, but we probably won't even be able to get started properly on this for awhile.
- Step 4: Personal Brand Identity - This is going to be much harder to solve and it's probably going to be a long time before we even scratch the surface here. Where would we even begin to solve this one? Is Google the answer? Perhaps.
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